You may have asked the question, how do I create a 360 Virtual Tour? Or, who creates 3D Virtual Tours in the UK? You have come to the right place! This article explores and answers all your 360 Virtual Tour questions.
WHAT IS A 360 VIRTUAL TOUR?
A 360 Virtual Tour is an online twin of a real world site. They allow your customers to digitally tour your property, venue or facilities. The online customer has the ability to control where they look and from which angle – think like google street view on google maps, but for the inside of your space. 3D Virtual tours are opening doors across the UK like never before.
VIRTUAL TOURS v 360 VIRTUAL TOURS
You might ask what is the difference between virtual tours and 360 virtual tours? This is a great question, and one which should be clarified.
The word virtual is quickly becoming the adjective of 2020. Leisure (virtual museums & virtual history), education (virtual school lessons), sporting events (virtual grand national), and even forms of affection (virtual hug) are increasingly adopting the use of the word. It seems that we are currently adding virtual before any noun we wish.
A virtual tour is a phrase now being used to describe any means to showcase something digitally online. From zoom calls, slideshows, pre-recorded videos, or video calls, these are all described as virtual tours.
However, a distinction must be made between simply a virtual tour and a 3D or 360 Virtual Tour.
A 360 Virtual Tour is an interactive experience that puts the viewer in control, despite being in another location. An experience where the viewer is the explorer, and the explorer can look where they want to, can move where they want to, and can explore a space as if they were there.
AN INTERACTIVE INSIDE WALK-THROUGH
A Matterport 360 Virtual Tour takes virtual tours to a whole new level by offering a fully interactive, completely immersive 3D experience. People are able to gain a real world perspective of properties, schools and buildings throughout the UK. They can navigate through, step by step, floor by floor in a fun and unique way. Matterport virtual tours can be included on your website, shared across social media and integrated into your Google Business Listing.
WHY DO I NEED A 3D VIRTUAL TOUR?
From retail to theatres and schools to offices, you all have at least one thing in common: A building. If you occupy a building it is important to showcase your space to your customers and stakeholders. Across the UK, 360 Virtual Tours are transforming how people view and interact with property.
BENEFITS OF A 360 VIRTUAL TOUR
There are amazing benefits to creating a 360 Virtual Tour for spaces and venues. Here are a few of the top benefits to you.
The longer a client spends looking through different sections of a space, the more likely they are to visit in person. Combined with other interactive tools like Information Points, these tours can entice the visitor to purchase from you.
Clickability is the new likability. The more a viewer is engaged online, the more likely they are going to visit in person. Include interactive tools like Information Points, to take your customer experience to another level of engagement.
SAVE TIME AND EFFORT
Instead of missing buyers after hours, you can enjoy increased virtual foot traffic by remaining virtually open for anyone who wants to visit and purchase. This saves you the time and resources you would otherwise spend staying open and catering to customers who just come in to look.
SEARCH ENGINE OPTIMISATION
The more Google sees that customers are responding and interacting with your increased level of online content, the more credit Google gives to you and your business elevating you in online search queries which puts you leaps and bounds above your competition.
360 VIRTUAL TOUR CREATORS
View3D are a passionate, fun creative team with vast experience producing high quality 3D Virtual Tours across the UK. With professional backgrounds and experience in Construction, Project management, Retail, Healthcare, and Education, we have an in-depth knowledge of a range of sectors. This gives us a strong foundation to work with clients and understand their needs.
We are problem solvers. We believe that just because something has always been done one way, it does not mean it is the best way. This attitude is the foundation of View3D.
View3D was created to solve some of the difficulties identified across a range of sectors.
We work with UK wide businesses, but we engage with people! We are an approachable, people-focused, problem-solving team that puts the client at the centre of what we do.
MATTERPORT VIRTUAL TECHNOLOGY
As we have covered previously in this article, we believe in giving our customers the tools to provide a true interactive 360 virtual experience. We believe that Matterport Technology is the leading software to provide amazing 3D experiences.
Matterport is the leading spatial data company focused on digitizing and indexing the built world. Their all-in-one 3D data platform enables us to turn a space into an accurate and immersive digital twin which can be used to design, build, operate, promote, and understand any space.
HOW DOES A MATTERPORT VIRTUAL TOUR WORK?
When we create a Matterport virtual tour we use infrared scanning technology to collect accurate visual and spatial data. This scanned data is uploaded to the cloud, where Matterport’s powerful algorithms go to work. Your real-world data is processed to create a fully interactive 3D representation of your space that can be accessed from anywhere in the world.
ARE MATTERPORT VIRTUAL TOURS USEFUL?
If you are looking for a unique way to showcase your space, a Matterport virtual tour is ideal. At View3D we work with business owners and organisations to help them adopt this technology so they can provide completely immersive 3D virtual tours to potential buyers, customers, and guests.
Imagine offering a 24/7 open door experience and allowing visitors to enjoy a virtual walk-through anytime day or night. This is just one of the benefits of including a 360 virtual tour as part of your existing online marketing strategy.
360 VIRTUAL TOURS
3D Virtual tours allow businesses to be showcased across the UK and the world. Virtual tours allow you to open your doors like never before.
EXAMPLES OF 360 VIRTUAL TOURS
More virtual tour examples can be viewed here.
WHICH SECTORS CAN BENEFIT FROM A 360 VIRTUAL TOUR?
If you have a property connected with your business, a virtual tour may be the right thing for you. We work across all major sectors in the UK to help our customers showcase their property in a 360 interactive way.
360 VIRTUAL TOURS FOR SCHOOLS, COLLEGES & UNIVERSITIES
Selecting the right educational setting for a child is a huge decision. From the youngest years in nursery, through junior and senior school, and then onto higher education in colleges, sixth forms, and universities, the importance of selecting the right place only increases.
Virtual tours allow schools, colleges and Universities to open their doors for prospective students and their parents/guardians. Because our tours are 3D, they give the prospective student the ability to move through the space as if they were there.
We use virtual tour technology that enables us to fill our tours with text, images, videos, and weblinks. This means that our 360 virtual tours can include text about a school’s values, images of recent events, videos of staff introducing themselves, and links to OFSTED reports and reviews. In fact, we transform a tour into an interactive prospectus.
In addition, many educational institutions have facilities that are available for hire (for weddings, business conferences, and research). A 3D virtual tour can be a powerful marketing tool for potential clients to explore a space, see the facilities, and learn more about the packages available.
360 VIRTUAL TOURS FOR PROPERTY
We’ve all been there. You find a property online you’re interested in buying. You book a physical viewing. You arrive at the property. You’re left disappointed as you find the images online have been edited and stretched… oh, and they didn’t include the cracks in the ceiling, or the damp patch in the corner. Our virtual tours show your property in full. No surprises!
Whether for residential or commercial, 3D Virtual Tours generate higher quality leads, sell properties quicker, and achieve a higher price. 90% of buyers report they would be more interested in viewing a property following a virtual tour. 99% of sellers feel that a virtual tour would give their listing the edge over competing properties.
As virtual tour creators, we provide estate agents with a service that buyers and sellers want. Research shows that 80% of sellers would switch to an estate agent offering immersive 3D tours.
Beyond the 3D virtual tour we also provide floor plans, a 3D dollhouse view, and a photography package. Using interactive points we can fill our tours with information about the property (double glazing, recent work, EPC ratings, room dimensions etc).
360 VIRTUAL TOURS FOR HOSPITALITY & LEISURE
360 Virtual tours for hospitality and leisure venues have huge potential for increasing bookings. From dining to dancing, retail to relaxing, and from indulging to even more indulging, the pressure to make your business stand out from your competitors is ever increasing. Our 360 tours can be integrated with google maps, putting your businesses on the map, and opening your doors online.
3D virtual tours allow potential customers to explore hotels, holiday homes, spas, gyms, and restaurants online in the most interactive way possible. Our clients can fill their tours with information points consisting of text, images, video content, and links to their websites and social media platforms. This means they can display images of products, menus, schedules, price packages, treatment costs, promotional videos, and links to bookings pages all within their tour. Our 360 Virtual tours turn your potential customers into booked clients.
Our 3D Virtual Tours for hospitality and Leisure are also a powerful tool for inclusion. We empower individuals with physical disabilities and those that struggle with anxiety to explore spaces, map pathways, and ensure they can access venues safely and comfortably.
360 VIRTUAL TOURS FOR HEALTHCARE
View3D are passionate about improving the lives of individuals. We know that opening up health care facilities online can assist with some of life’s most joyful and also most difficult moments. Our virtual tours for healthcare enable individuals to explore facilities as if they were there. For example, expectant mothers looking around maternity units, stroke survivors exploring rehabilitation units, patients awaiting operations to see the theatres, family members finding the right care homes for a relative.
Our 360 Tours are interactive, allowing users to explore spaces and engage with information points. As leading virtual tour creators we liaise with our clients and fill tours with text, images, video, and links to websites. This means that service users are able to see and read about the facilities available, find links to further useful information online, and watch videos of staff members introducing themselves. Allowing service users to explore health care facilities online is proven to reduce anxiety, and improve a patient’s experience.
360 VIRTUAL TOURS FOR VENUE HIRE
360 Virtual tours enable your potential clients to explore your venues prior to even making an enquiry. Our tours put the user in control, moving through a space as they wish. 360 tours for venue hire generate greater quality leads, more enquiries, and in turn increased bookings. We use virtual tour technology that enables us to fill our tours with text, images, videos, and weblinks. This means that we can tailor tour content to suit the needs of our clients.
A virtual tour online for a wedding venue could be filled with information about wedding packages, and contain details for photographers, wedding dress providers, entertainers and caterers.
A hotel with a virtual tour for function room hire could be filled with rates, facilities, technical support packages, catering options, and links to additional information online.
3D virtual tours present venues in the most interactive way possible. Convert tour explorers into booked events, by including contact and booking information within the virtual space.
360 VIRTUAL TOURS FOR RETAIL
As trends show an increase in online shopping and a decrease in high street sales, make the most of your physical shop by creating a 3D virtual tour. Just because customers are spending more and more time online, this doesn’t mean they wouldn’t still enjoy exploring your shop online. If your space is pleasing on the eye then you may even entice them to visit in person next time.
Virtual tours for retailers allow online customers to walk through a shop and look at the products available. We can include interactive points such as images of models wearing products, video content of a product in use, links to review pages, and of course links to the sales pages of a website.
360 VIRTUAL TOURS FOR MUSEUMS & HISTORICAL SITES
As virtual tour creators, we love bringing historical buildings and exhibitions into the 21st century. Our 3D virtual tours put people in control of their exploration, moving through a space as they wish. In addition to being accessible via smart phones, tablets, laptops, computers, our tours are compatible with some virtual reality headsets. This means that UK wide historical sites can come to life online and allow interactive exploration as if the tour user was there in person.
We use Matterport software that enables us to fill our tours with text, images, videos, and weblinks. This means we can include the historical information of the space within the tour. We can use interactive information points to label key spaces and items, and include context about each aspect as needed. We can transform a tour into an online interactive 3D history filled experience: great for tourism, great for education.
Online tours for museums and historical sites can take local exhibitions to a global audience.
HOW DO YOU MAKE A 360 VIRTUAL TOUR?
Creating a 360 Virtual Tour with View3D is a seamless experience. We focus on understanding each of our customers unique needs, to help you maximise your return on investment. We have years of experience creating immersive virtual tours across the UK.
THE PROCESS TO CREATE A 3D VIRTUAL TOUR
- Prepare the space for capturing as a Virtual Tour. What you see is what will be seen in the 3D Virtual Tour.
- View3D scans your building in high-definition.
- View3D will edit the data captured, and then process the data to create your 3D Virtual Tour.
- We work with you to include information points as required.
- We provide you with the final links and embed codes to be included on your website.
- You share and promote your 3D Virtual Tour.
- We provide you with ongoing support and after-care.
HOW MUCH DOES A 360 VIRTUAL TOUR COST?
A 360 virtual tour is bespoke to each of our clients. One of the defining factors is the size of the space to be captured. From venues to schools, we have a solution right for you. We pride ourselves on providing value for money and the best product to our clients.
Our virtual tours start from £300 and increase dependent on the size and complexity of the project.
We can provide a budget estimate by simply knowing the size/layout of your Sheffield facility.
If you still have questions, why not drop us a line?
WHEN IS THE BEST TIME TO CREATE A 360 VIRTUAL TOUR?
NOW IS THE RIGHT TIME
There is no time like the present! Spring, Summer, Autumn or Winter we can help you showcase your property so you can start to maximise your interest and viewings.
As the COVID-19 pandemic has impacted businesses throughout the UK, now is the time to move your space online. Whether it’s to keep going during a lock-down or preparing for a new way of online and virtual working post pandemic, now is the time to invest in your 3D Virtual Tour.
(Worried about costs? Have a conversation with us at View3D about our delayed and monthly payment options.)
READY TO CREATE YOUR 360 VIRTUAL TOUR?
If you want to keep visitors on your website longer, provide an engaging, interactive experience and save time and money a 360 Virtual Tour is right for you.
We’d love to have that conversation with you. Our experience in the virtual 360 tour spaces stretches back years, and we’ve helped countless businesses and organisations build experiences designed to match their brand and their audience’s needs. Contact us today to start the conversation.